Thursday 29 July 2021

IBM Selectric (1961) and IBM Datamaster (1981)

Introduced July 1961 and July 1981

Remember typewriters? You know, the obsolete technology that existed before the obsolete technology called word processors? Somewhere after people wrote stuff down by hand? No? Oh well, the IBM Selectric probably isn’t for you.

By 1961, typewriters were clunky, slow and inflexible… but businesses everywhere relied on them. IBM had a different vision of what a typewriter could be, and the Selectric was much more feature rich than most of the machines on the market at the time.

Early IBM Selectric Typewriter
Early IBM Selectric Typewriter

One obvious different was the print head – instead of having an individual arm with each letter laid out in a complex mechanical arrangement, the Selectric had a “golf ball” print head which would rotate to find the letter you wanted. On the Selectric, the head moved from left to right rather than the paper moving from right to left. Crucially, if the operator wanted to change the font they would just stop typing and swap in a different print head.

A quite complex electromechanical arrangement made all this work, and to get the best out of the Selectric required either experience or training. But it was faster, more reliable and more flexible than traditional devices and IBM took a large share of the business market.

New versions with more features followed, although the Selectric units were incompatible with each other. Some had correcting ribbons, wordprocessing features and even local storage. Variants of the Selectric could be used as computer printers. By the time the brand was retired in 1986, IBM had sold more than 13 million Selectric devices.

20 years further on, IBM found itself on the cusp of a larger revolution. Business computers had been getting smaller, more powerful and – crucially – cheaper, which was becoming a possible threat for IBM’s large computer business.

IBM wanted its own microcomputer and had started working on creating a unit based on an Intel processor, which was a major design break for IBM who had previously used their own PALM CPUs in their machines. The results of this unconventional effort by IBM is probably not the computer that first springs to mind – the IBM PC – but instead the IBM System/23 Datamaster.

IBM Datamaster
IBM Datamaster

The Datamaster used many of the same or similar elements that would be seen in the PC, including the Intel CPU, expansion bus and keyboard. Instead of the PC’s now-familiar modular design, the Datamaster was an all-in-one box (not dissimilar to the original Mac) designed to be set up by people with no technical experience. It was also IBM’s cheapest computer to date.

Unfortunately for the Datamaster, it had been stuck in development hell and took a very long time to come to market. As it was being readied for launch, the team behind it were also finalising the IBM PC which was launched the very next month. The PC had learned many lessons from the Datamaster, keeping what was good and throwing out what wasn’t. The PC changed the world, the Datamaster found modest sales in die-hard IBM shops.

The Selectric was arguably the ultimate electric typewriter, and while the Datamaster wasn’t the ultimate microcomputer it paved the way for what arguably evolved into one. Both devices are quite collectable, although the Datamaster is much rarer than the Selectric. Out of the two, the Selectric might still be of more practical use... and your children may well never have seen anything quite like a typewriter before.

Image credits:
Marcin Wichary via Flickr – CC BY 2.0
Steve Lodefink via Flickr - CC BY 2.0



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