The Rise and Decline of Sharp Mobile (2002 to 2008)

Fifteen years ago this month, Sharp released the Sharp 903 – a high-end 3G phone that was the high watermark of Sharp’s efforts to break into the European market. Distinctly different from the Nokias and Motorolas that dominated the market, the 903 should established Sharp as a contender in the market. But it faded from sight instead.

In the early noughties Asian firms were having a hard time making an impact outside their home markets, with the notable exception of Sony… but even they had to join forces with Ericsson in 2001. But the result of this was that there were some weird and wonderful ecosystems developing – especially in Japan.

Sharp were dipping their toe in the market, initially with some fairly standard devices but then starting to leverage their expertise in other technologies. In 2000 they made the world’s first camera phone – the J-SH04 – but in particular devices started to appear that used some of Sharp’s world-leading display technology.

Sharp J-SH04

In Europe Sharp started cautiously with the O2-only GX1 which sold in limited quantities. Then came the almost identical Sharp GX10 and GX10i (the latter exclusive to Vodafone) in 2002 and 2003 which were attractive but pretty undistinguished clamshells.

The next handset to be launched (in late 2003) was a ground-breaker. Exclusive to Vodafone in most regions, the Sharp GX20 featured a high-resolution 240 x 320 pixel continuous grain silicon (CGS) display which easily beat everything else on the market at the time. Added to that was a competitive VGA resolution camera with a multi-coloured LED, along with a relatively large colour external screen – all in a package smaller and lighter than the more basic GX10. The GX20 created a real buzz around Sharp’s products and consumers were eager to see what would come next.

Sharp GX10i and GX20

The Sharp GX30 built on the superb display in the GX20 and added the world’s first megapixel camera. The GX30 also had a full-sized SD slot, added video recording, Bluetooth and an MP3 player. And in early 2004 all of those things together were a big deal. Even if the software wasn’t as easy to use as a Nokia, the hardware was class leading in almost every respect, again this was a Vodafone exclusive in many regions – although some other carriers had the functionally identical GX32.

Sharp GX30

You might guess that the next phone from Sharp would be the GX40… but you would be wrong. The Sharp TM100 was exclusive to T-Mobile rather than Vodafone, but was basically a slider version of the GX20 with minimalist looks at the same CGS display that Sharp were becoming famous for.

Sharp TM100

Vodafone again had the exclusive for the next handset – the very popular Sharp GX25. Still a 2004 product, this had a similar specification to the older GX20, but it had a sleeker design and notable it tucked the antenna inside the case. Bluetooth was added into the mix but the external screen shrank considerably. The result was a smaller, lighter, more capable and cheaper phone that was cheaper than the GX20 while retaining the excellent display. One highly sought-after version of the GX25 was the attractive Ferrari edition in bright red, but some markets had other eye-popping colours available too.

Sharp GX25

Sharp returned to their clamshell-with-antenna design for the Sharp TM200 in late 2004. This was exclusive to T-Mobile and was broadly similar to the GX30 except it had a smaller external display and crucially a two megapixel camera, making it the first such device in Europe. The oversized camera assembly on the TM200 was rather pointless, but it did draw attention to its class-leading camera capabilities.

Sharp TM200

Although most of these handset had been designed with European and Worldwide markets in mind, the next product releases had a more distinctive Japanese origin. One of the stars of Vodafone’s fledgling 3G network was the Sharp 902 which was essentially almost a straight import of the 902SH handset Vodafone Japan used.

Sharp 902

The 902 was like (almost) nothing else on the market. A large 3G-capable swivelling clamshell phone, it featured a 2.4” QVGA TFT display, a 2 megapixel camera with 2X optical zoom and a flash,  video calling, expandable memory on a full-size SD/MMC card, an MP3 player, web browser and email client. The 902 looked like a compact digital camera from one side, and you could swivel the display around to act as a huge viewfinder. The 902 had plenty of “wow factor” but flaws in the camera design meant that the pictures were disappointing, and Vodafone was having a hard job persuading customer that 3G was worth having. Launched alongside it was the cut-down Sharp 802 with a more conventional 1.3 megapixel camera, although this didn’t have the same market appeal. A special bright red Ferrari edition was the most desirable version, that that still commands a premium today for collectors.

Sharp 803

Most customers were sticking with their 2/2.5G devices and the GX range was still popular despite 3G competition. Rumours of a Japanese-style GX40 clamshell with a 2 megapixel camera were doing the rounds, Sharp having impressed potential consumers with the radical design of the 902. But this crucial market seemed to be overlooked.  It meant that customers with a GX30 who wanted an upgrade but didn’t want a bulky 3G phone would have to look elsewhere.

Sharp’s next launch was the Sharp 903 and Sharp 703 – another pair of G devices. The 903 was quite similar to the 902 in design, but sported a 3.2 megapixel camera with a 2X optical zoom that fixed the flaws of the 902. The full-sized SD card slot had gone to be replaced by a miniSD slot, but strangely the phone was actually bigger than the 902 despite that. Better looking than the 902, it came in a variety of colours as well. Launched at the same time was the more conventional 703 with a swivel-less design and a 1.3 megapixel camera.

Sharp 903 and 703

We didn’t know it at the time, but the Sharp 903 was as good as it was ever going to get for Sharp fans in Europe. When the Sharp GX40 finally came out later in 2005 it was a huge disappointment. It sported good multimedia features but a very disappointing 1.3 megapixel camera and even the screen was a slight downgrade on previous versions.

Sharp GX40

Three elegant but fairly low-end phones followed in 2006 – the Sharp GX29, 550SH and 770SH. The 770SH was the most elegant with a QVGA display and expandable memory, but it was still only a 2G phone with a 1.3 megapixel camera. The 550SH was essentially a candy-bar version of the 770SH. The GX29 was a simpler phone with only a VGA camera and limited features. This time the most desirable of the bunch was the 770SH McLaren Mercedes edition which certainly looked the part even if it didn’t deliver much.

Sharp GX29, 550SH and 770SH McLaren Mercedes Edition

After this Sharp pretty much faded out of markets outside of Japan, although years later they did return with some decent Aquos branded Android handsets which developed a following but have never really sold in large numbers.

Sharp certainly seemed to be poised on the verge of a breakthrough, but what went wrong? Sharp were certainly leading in display and camera technology. Very much at the leading edge Sharp and Vodafone also bet strongly on 3G, coming up with the class-leading 902… the problem was that consumers really didn’t want 3G and sales of that, the follow-up 903 and the 802 and 703 were weak. Sharp were also very much stuck with carrier exclusive deals, mostly with Vodafone but also to some extent T-Mobile. This was good news for the carriers, not such good news for Sharp. A failure to update their 2G line also left fans with nowhere to go - and when Vodafone left the Japanese market in 2006 the ties with Japanese manufacturers became much weaker. And of course the market was dominated by Nokia, and despite their handsets lagging behind in hardware terms they were usually the best-looking devices and very easy to use.

Sharp 902 and GX25 Ferrari Editions

Today the Ferrari editions are sought-after and a humble GX25 in Ferrari livery in very good condition can sell for hundreds of pounds. The 902 can cost around £150 in good condition, but most other Sharp phones are worth much less. However many of them - especially the GX30 and 902 - would make an ideal addition to a collection.


Image credits: Sharp, Vodafone, T-Mobile
Morio via Wikimedia Commons - CC BY-SA 3.0

PalmOne Treo 650 (2004)

PalmOne Treo 650

Announced October 2004

The history of the mobile phone market is a bit like the history of the world itself, with empires rising and falling and new superpowers emerging and sweeping the old orders away.

One of these old orders was Palm – which due to its Byzantine history was at the time called PalmOne. Palm pretty much owned the PDA market in the 1990s with the Palm Pilot, but they’d missed out on the emergent “wireless PDA” (or as we would call it “smartphone”) market in the early noughties. This led to Palm buying out a company called Handspring, who made wireless PDAs based on Palm’s own operating system – this enabled Palm to get into the market in 2003 with the Handspring Treo 600, followed by the improved PalmOne Treo 650 in 2004.

It seems a bit alien compared to a modern smartphone with the large keyboard and relatively small screen, plus a stick-out antenna which was old-fashioned even in 2004. The 2.4” 320 x 320 pixel TFT touchscreen display was very advanced for its time, and Palm OS 5.4 was a highly usable and sophisticated software platform which included good support for corporate email too.

Bluetooth, expandable memory and a decent multimedia player rounded off the specification, but unlike modern smartphones there was no high-speed data (it was GSM-only) and no GPS. Still, it was competitive for the time.

It was a valiant effort by Palm - but RIM, HTC and Nokia were all established in the “wireless PDA” market by the time Palm came along. Ultimately the Treo sold well to fans of existing Palm Pilots, but it only had limited success outside its existing market base. The Palm OS platform refused to go down without a fight, and it soldiered on for another three years with the Palm Centro being the last of the line.

Prices for the Treo 650 and 600 vary a lot, with decent ones starting at £50 and going up to £200 for ones in mint condition. If you collect interesting old phones you should probably have at least one running Palm OS, and the Treo 650 is certainly a good candidate.


Image credit: Palm

Sharp 902 (2004)

Sharp 902

Launched September 2004

By 2004 3G networks were becoming quite widely rolled out with most major carriers offering pretty good 3G coverage. There weren’t a lot of handsets though, and few of them really offered anything other than the high-speed data connection itself.

Vodafone had something up its sleeve though because of their Japanese subsidiary Vodafone K.K. 3G networks had been available for a little while in Japan, and Japanese domestic phone makers had come up with several interesting handsets that were quite unlike those being designed in Europe and the United States.

Sharp was key player in Japan, and they partnered with Vodafone to make what was quite possibly the best phone of its time – the Sharp 902.

Essentially this was just a big 3G clamshell phone, however the 902 exceeded rivals in almost every specification. One key feature was the camera – the first two megapixel unit on the market, it also featured a 2X optical zoom (rather than a digital one). The camera had a multi-coloured LED flash and built-in image-to-text conversion as well.

Inside the 2.4” display panel featured Sharp’s continuous grain silicon (CG Silicon) technology in a 240 x 320 pixel screen that was so much clearer than rivals it simply knocked them out of the park. The screen itself could rotate 180 degrees, so you could flip it back to front if you wanted and use it that way round. Nothing else on the market in Europe could do that.

Add to this a full-sized SD/MMC card slot, video calling, Bluetooth, streaming media support, an MP3 player and a whole bunch of other features – in most respects the 902 made other 3G rivals look primitive. In addition to the standard model, a striking red Ferrari edition came out which boosted the profile of the phone further.

Sharp 902 Ferrari Edition

It should have been a game-changer, but it wasn’t. It turns out that the much-vaunted 2 megapixel camera really wasn’t as good as people were expecting, the user interface was nowhere as good as Nokia’s and the handset was a Vodafone exclusive and couldn’t be unlocked. And although the Sharp 902 was undoubtedly an attractive device to look at, perhaps it was a bit too Japanese for conservative European customers.

Most importantly, your average mobile customer in 2004 wasn’t really that interested in 3G anyway. Most web pages were not optimised for running on mobile phones, streaming content and downloads were expensive and the sort of social media apps we see today simply didn’t exist.

The Sharp 902 ended up as a niche success, but it wasn’t enough to make Sharp one of the big handset sellers in Europe. Less than two years later, Vodafone sold its Japanese operations to Softbank which effectively stopped the flow of Japanese 3G phones into Europe. Today the Sharp 902 is pretty uncommon to find with prices starting at around £20 or so with the rare Ferrari edition being very much more expensive.

Image credits: Sharp and Vodafone

Nokia 7260, 7270 and 7280 (2004)

Launched September 2004

Fifteen years ago we were in the golden age of mobile phone design. Although technologically limited compared to the powerful smartphones of today, manufacturers were not constrained by what they could design physically and all sorts of bold designs emerged as a result.

A trio of fashion phones, the Nokia 7260, 7270 and the 7280 certainly took boldness to a new level. Noted usually for their understated design, Nokia ripped up their rule book in this case and came up with something which was certainly a lot more eye-catching.

For most people the phone of choice would be the cheapest – the Nokia 7260. At the time we called the design “a complete mess” but in retrospect this bold art deco look is refreshing. Blending the keypad itself into the decoration, the 7260 also had a slightly asymmetric shape to set it apart from normal brick phones.

Underneath the startling exterior was a different story. A small screen, very basic camera and a couple of games were included with the only real concession to fun being the inbuilt FM radio. Even by 2004 standard this was a bit crude, with no music player or Bluetooth for example. Yet it sold in huge quantities, presumably based on looks alone.

Nokia 7260

One step up, the Nokia 7270 clamshell had a much better screen and slightly toned-down the looks. The 7270 featured changeable textile covers and was a more practical alternative although in the end it didn’t sell as well as the cheaper 7260.

Nokia 7270

But the phone that got everyone talking was the Nokia 7280. This “lipstick phone” didn’t have a conventional keypad at all but instead features an iPhone-style rotator. The little screen had a mirror finish, so you could preen yourself when not using it. Surprising it was taller than the 7260 but much narrower. The detailing was an intricate pattern of black and white, revealing a flash of red when the camera was expose. On of the details that owners liked most of all was the little fabric NOKIA label on the side.

Nokia 7280

Sorely lacking in practicality but making up for it in sheer “wow factor” the 7280 was surprisingly successful and many people used it as a second phone. Even fifteen years on, this phone would probably attract a lot of attention.

The 7280 is the most collectable with prices ranging between about £100 to £300 depending on condition. Prices for the 7270 and 7260 vary between about £50 to £250. So it’s quite possible that all three in really decent condition could set you back nearly a grand. Tempted?

Image credits: Nokia

Samsung SGH-i530 (2004)

Samsung i530

Introduced August 2004

The Samsung i530 is one of those handsets that appears to have popped in from a parallel reality. A clamshell smartphone with a touchscreen, the i530 was one of a small number of mobile phones to run the Palm OS operating system.

Flaws – well, it had those. The i530 lacked any sort of high-speed data and the fact that it came with two batteries probably told you what you needed to know about battery life. As with all other Samsungs of the time, the i530 lacked Bluetooth. And at 190 grams it was a bit hefty for its day too. But perhaps the biggest flaw was that you couldn’t actually buy one… but we’ll come to that shortly.

Samsung had some form with Palm OS smartphones – the SPH-i500 launched in 2003 on the Sprint network in the US showed promise. The i530 added a much better screen and a camera and supported GSM networks rather than CDMA.

Palm OS had been around for a while – first debuting in Palm’s own Pilot 1000 and 5000 in 1996. By the term of the millennium the phrase “Palm Pilot” was pretty much synonymous with handheld computing. Palm themselves had missed the emergence of smartphones altogether, but there was certainly demand for a wireless-enabled Palm OS device, and that was the niche Samsung were aiming for.

So really all the ingredients were here for the i530 to be something of a hit, especially for Palm OS fans who wanted something practical as a mobile phone. But the i530 never got that far. And here the story takes a weird turn.

Samsung is a long-standing sponsor of the Olympics, and they took thousands of i530s to the 2004 Athens games and handed them out to officials, VIPs and athletes. And that was the first and last time anyone ever saw the Samsung i530.

Samsung didn’t stay in the Palm OS market for long. The CDMA SPH-i550 planned for released on the Sprint network was dropped, the SCH-i539 turned up only in China. Palm themselves got into the smartphone market by buying a small rival called Handspring, but Palm OS was fading away by this point and eventually it fizzled out.

If things had worked out differently, we could all be tapping away on Palm OS devices today. But we are not, and Samsung’s involvement with the platform has largely been forgotten. Despite several thousand Samsung i530s being built, they seem to have vanished completely and if you want to add this oddity to your collection then you are probably out of luck.

Image credit: Samsung

Sony Ericsson P910 (2004)

Sony Ericsson P910

Announced July 2004

Fifteen years ago, if you wanted a smartphone your choice was either Windows or Symbian. And if you wanted the latter, then the best smartphones were probably made by Sony Ericsson.

The Sony Ericsson P910 was the third generation of the P-series of Symbian touchscreen devices. Running the UIQ platform, these smartphones came with a touchscreen while it was still quite rare. Back in those days, Nokia was still very much in non-touchscreen territory.

The 2.9” 208 x 320 pixel screen was not the only notable feature of the P910 – the other was the unique flip-out keypad which had a tiny QWERTY keyboard on one side and a standard number pad on the other. When closed, the pad covered part of the screen and the P910’s software would adapt to the screen size as needed. In addition to the keys, the P910 could be used with a stylus or finger and there was a jog control too.

Connectivity was a bit limited, with GPRS data only – so no 3G, WiFi or even EDGE. Internal memory was expandable with Sony’s Memory Stuck Duo Pro cards. There was a basic camera on the back. The main feature was the operating environment which included a web browser, support for various email clients plus of course any compatible applications that you wanted to download onto the phone.

The P910 was moderately successful, but back then smartphones were still a niche market so it was pretty rare to see one. However, it helped to create a template for the smartphone revolution that happened a few years later.

Sony Ericsson did produce a number of other UIQ phones after the P910, but ultimately it was a dead end. Today you can pick up a decent network-locked P910 for around £35 or so, but unlocked examples and ones with accessories can cost much more.

Image credit: Sony Ericsson

Nokia 6630 (2004)

Nokia 6630

Launched June 2004

By and large, smartphones were pretty rubbish a decade and a half ago. But the Nokia 6630 was a good deal less rubbish than most of them.

There’s no escaping the 6630’s hamster cheeks charm when you look at it, early 3G phones such as this were quite chunky compared to their 2G cousins, and the 6630 certainly shows it. The 6630 was a Symbian Series 60 smartphone as well, and having both 3G plus smartphone capabilities in one device was pretty rare.

Add to that a decent 1.3 megapixel camera, Bluetooth, expandable memory, a multimedia player web browser and a decently powerful 220 MHz ARM CPU to run applications on, the 6630 was a pretty good handset all around. Video calling was an optional extra which needed a desk cradle, but although 3G devices were sold on their video calling capabilities, hardly anyone actually used it.

The 2.1” 176 x 208 pixel display is tiny by modern standards, and the 6630 lacks GPS or WiFi which are two essential ingredients to today’s smartphones. But the Nokia 6630 was certainly getting there, and can be considered one of the predecessors of the legendary N95.

Today you can pick up a 6630 for about £30 upwards depending on condition and accessories.

Image credit: Nokia

Nokia 6260, 6170 and 2650 (2004)

Launched June 2004

Cast your mind back and think of a classic Nokia. Perhaps you are thinking of the 3210, the 6310i or the N95. Whatever you are thinking of, it’s probably one of Nokia’s signature monoblock or candy bar designs. But Nokia could also make some interesting clamshell phones, and in June 2004 they launched a trio of innovative designs.

Nokia 6260

Sitting at the top of the pile was the Nokia 6260. Not just any old clamshell phone, but a Symbian S60 smartphone to boot. This was Nokia’s first attempt to put Symbian in a clamshell, and this was certainly competitive with other similar devices with downloadable native apps, a 176 x 208 pixel display and expandable memory.

But really, that was all boring stuff… because the 6260 also came with a novel rotating display. Possibly inspired by similar devices coming out of Japan, the 6260 could be used like a traditional clamshell or have the screen twisted around to create a sort of touchscreen-less tablet. Or if you wanted you could use it in pretty much any position in between.

The clever screen is perhaps what gave the 6260 its “wow factor” rather than the powerful Symbian OS underneath. Ultimately, the sort of users who liked Symbian weren’t really drawn to clamshell designs. Nonetheless, this is a very collectable Nokia handset with typical prices being £70 or more.

Nokia 6260

Nokia 6170

Where the 6260 had hidden depths, the lower-cost Nokia 6170 didn’t. A very basic phone in terms of technical specifications, the 6170 came with a gorgeous design that made this a very desirable handset.

Not a million miles away from the 6260 in terms of understated squared-off design, the 6170 was clad in an etched stainless steel housing. Even the NOKIA name was discretely etched into the steel, and the phone looked just as good on the inside as on the outside, along with a small colour display.

The lack of Bluetooth was certainly a hindrance in what could have otherwise made a decent business phone, but overall the 6170 was quite usable despite its simplicity. Today, examples in decent condition will cost around £30 or so.

Nokia 6170

Nokia 2650

2004 was certainly in the middle of Nokia’s “weird period” when it came to design, and given that their only other foray into clamshell design was the fabric-clad 7200 you might think that Nokia would want at least one sober design. Well, instead the Nokia 2650 was the weirdest to date.

On the outside, the 2650 looked like nothing at all. A plastic case with NOKIA written on it, an exercise in utterly minimalistic design. But open the 2650 up and it revealed an amazingly retro-futuristic design of flexible plastic that looked like a cross between a prop from a Sci-fi show and a sun lounger.

A very basic (and inexpensive) phone underneath, the 2650 always polarised opinions and even fifteen years later it a love-it-or-hate-it proposition. It does however represent the sort of fresh thinking that phone designers had a decade-and-a-half ago, an approach which is sorely lacking today. Again, £30 or so will get you one in decent condition if you want one.

Nokia never really did crack the clamshell market, and of course in the long run it didn’t matter anyway. But Nokia handsets from this era are highly collectable, and these three are certainly no exception to that rule.

Nokia 2650

Image credits: Nokia

Nokia 3220 (2004)

Nokia 3220

Launched May 2004

On the face of it, the Nokia 3220 looks like the sort of fun and inexpensive phone that Nokia used to be so good at making. A lightweight thing with a 128 x 128 pixel display, VGA resolution camera, it ticked all the boxes for a midrange phone for 15 years ago.

Like the Nokia 3200 which it sort-of-replaced, the 3220 could be customised with different inserts, either ready-made or ones that you could design and print yourself. These inserts was a bit less complicated than the 3200’s, but it did mean that you could only really customise the back rather than the whole phone.

The chunky design of the 3220 gave it some appeal, but it also hid a secret. Out of the box, the phone had a rubber shell with built-in LEDs that would flash when a call was received or while playing a game.

The secret was that this shell could be swapped out for shells with other functions. An optional “fun shell” had a tilt sensor in it for playing motion-sensitive games, and it also came with a different set of LEDs that could be used for “wave writing”.

It turned out that the shell could be used for other things too, and Nokia also developed an NFC shell for the device. This allowed – in theory – the 3220 to be used for contactless payments amongst other things, but despite being technically clever there were very few real-world applications available. Nonetheless, Nokia were committed to NFC more than a decade before it started to take off.

As with a lot of vintage Nokias, the 3220 can be picked up quite cheaply with £25 for an unlocked version in good condition being typical. The ground-breaking NFC shell is a different matter – but if you collect obscure Nokia ephemera, it might be worth looking out for.

Image credit: Nokia

Motorola E1000, E680 and E398 (2004)

Launched March 2004

Back in the early 2004, Motorola was on a roll. Their product line was expanding in diversity with a range of promising handsets that marked Moto out as a serious challenger to Nokia’s dominance, and in March 2004 they launched a trio of “E” series handsets focussed on entertainment.

The Motorola E1000 was perhaps the one that had the most market appeal – one of the few 3G phones on the market, the E1000 also came with a 2.3” QVGA display, 1.2 megapixel camera, video calling, expandable memory, multimedia playback, stereo speakers, Bluetooth and even GPS.

Offering almost everything tech-savvy consumers could want the real problem it had was the lack of take-up of 3G devices at all, combined with restrictive practices such as Three’s “walled garden”. But even though the button-up-the side design was just a little bit weird, you have to remember that Nokia’s first widespread attempt at a 3G phone was the completely insane Nokia 7600.

Motorola E1000, E680 and E398

Capable though the E1000 was, one thing it wasn’t was a smartphone. One of Motorola’s other offering at the time was the Motorola E680. This was a Linux-based touchscreen phone which fundamentally is what most people use 15 years later, except that the E680 had a 2.5” QVGA screen (tiny by modern standards) and no high-speed data of any sort. Despite having pretty strong gaming and multimedia capabilities, it was not a success. But then again, Nokia were also struggling to create the future with the Nokia 7700… which was also another weird device.

Although the E680 and E1000 were high-end devices, the funky-looking Motorola E398 was more affordable and was designed to be a capable phone for music and games. Let down by a lacklustre camera and Motorola’s fiddly software the E398 is perhaps best remembered as being the basis for the notorious ROKR E1 launched a year later. And frankly not even Nokia could outdo the disaster that the ROKR became…


Image credits: Motorola and T-Mobile

Nokia 7610 (2004)

Announced March 2004

The Nokia 7610 was a phone with a rather obvious elephant in the room. Sure, this was a capable Symbian smartphone with a decently-sized 2.1” 176 x 208 pixel display with expandable memory, Bluetooth and a 1 megapixel camera. It had impressive multimedia capabilities, a large library of applications and you could even swap out the covers if you wanted a new look.

But it didn’t really matter how good the phone looked when it came to technical specifications but the 7610’s particular elephant was the keypad. One of the maddest keypads ever to be fitted to a Nokia phone.

Nokia 7610

Sure, Nokia could have arranged the keys in a traditional grid, but that would have been too easy. Clearly influence in part by the batshit insane Nokia 7600 from a few months earlier, the 7610 was all about curves. The asymmetric design of the phone had curves on opposite corners, and this was strongly reinforced by the curvy design of the keyboard.

The keys were all different sizes and laid out in a striking but not particularly obvious way. Presumably designed to be used with a thumb – it was unclear which thumb – the result was an impressive looking mess. Users either loved it or hated it, and it seemed that there was no middle ground. Compared with the preceding and pleasingly chubby Nokia 6600, the 7610 was a bit too radical for its own good.

For years and years, Nokia had a philosophy of not putting all the features they could in any single phone, so although the 7610 was a decently capable smartphone, it didn’t come with 3G support whereas it’s non-smartphone stablemate the 7600 did.

Nokia did address the controversial keypad later in 2004 with the release of the otherwise almost identical Nokia 6670, but somehow they managed to come up with something even uglier than the 7610. Eventually they started to get their act together with the 6680 launched in early 2005 which then morphed into the rather nice Nokia N70 in April 2005. Today a 7610 is a somewhat collectable device, with typical prices for an unlocked one in good condition being about £40 or so.

Image credits: Nokia

Motorola V80 (2004)

Launched February 2004

In these days of big slabby smartphones, it’s easy to forget that in the dim and distant past there was a bit more choice. There were monoblock “candy bar” phones, clamshells, sliders and even tacos and bricks.

On top of that, there was one other quite rare form factor - the rotator. Motorola were the king of this particular idea, and somewhere between the V70 of 2002 and the AURA of 2008 was the curious Motorola V80.

You could say that the V80 summed up Motorola in one handset. A combination of clever design, exquisite engineering, poor attention to detail and terrible software made the V80 both brilliant and infuriating at the same time.

To modern eyes, the V80 looks rather like the phones we have today, with the display dominating the front with a few buttons added in. But there was a trick – with a quick move of the fingers, the numeric keypad would swing out from underneath and rotate out. This was probably the most carefully engineered part of the V80, and was certainly its coolest feature.

There were some other cool features – the V80 could be pretty good at games as it was easy to use in landscape mode with a little joystick for control. Incoming phone calls would trigger a pretty epic display of lights, which you could customise according to caller. The 176 x 220 pixel display was sharper than most, and overall the physical design looked very different from anything else on the market.

There were some catches though, not least that the phone was nearly an inch thick. Given the phone’s pretty decent media and gaming features, there was no expandable memory so you had to make do with what was on board. The keypad itself felt cheap and the little green joystick had a habit of coming off. And because this was a Motorola from the early noughties, the software was pretty horrible too.

Despite its flaws, the V80 attracted a loyal fan base who often held onto their phones far longer than would seem reasonable. The rotator format itself remained pretty rare, but the Nokia 7370, Sony Ericsson S700 and Samsung X830 all attempted to do something similar. Today you can pick up a V80 for around £25 to £80 depending on condition.

Image credits: Motorola

Sharp GX30 (2004)

Sharp GX30

Announced February 2004

Back in the early noughties, Sharp was competing in the European market pretty successfully with a series of highly-regarded phones that offered features that were often far ahead of the competition.

February 2004 saw the announcement of the Sharp GX30 – the first phone in Europe to have a megapixel-class camera, complete with an LED flash. In addition to this, the GX30 had a best-in-class 2.2” 240 x 320 pixel display using a CGS (Continuous Grain Silicon) LCD display which give an exceptionally clear and – and forgive the intentional pun – sharp image.

The rest of the phone was pretty good too – the GX30 had expandable memory via a full-sized SD card, an MP3 player, Bluetooth and all of this was wrapped up in a very pretty silver clamshell design (although peculiarly it still had an external antenna).

In most European markets, Sharp handsets were exclusive to Vodafone who had access to all sorts of interesting Japanese devices through their ownership of one of the major Japanese mobile networks. Although some handsets did make it to other carriers – notably the Sharp TM200 – you were pretty much limited to Vodafone if you wanted one.

Perhaps it was this carrier exclusive agreement that stopped Sharp from having the breakthrough they needed, and despite some very good devices they faded out from the European market within a few years.

Perhaps not an obvious phone to collect, but the GX30 is pretty commonly available from about £5 to £40 depending on condition.

Image credits: Vodafone and Sharp

Nokia 9500 Communicator and Motorola MPx (2004)

Announced February 2004

We are going back fifteen years this month, a journey to the pre-iPhone era where smartphones were bigger, chunkier and altogether odder looking.

Nokia in particular had been pushing their own vision of what a smartphone should be with the Communicator series since 1996. These high-end devices looked like a normal albeit large mobile phone on the outside, but opened up to reveal a large screen and keyboard on the inside. In February 2004 they announced the Nokia 9500 Communicator.

Nokia 9500 Communicator

The display on the Communicators was like nothing else on the market, on the 9500 it was a 4.5” 640 x 200 pixel panel which was pretty good for rendering web pages, composing emails or writing documents. The keyboard was a little more cramped than the one in the previous 9210i, but it was still very usable. The 9500 was also the first in the range to have a camera, although it was only a pretty basic one.

One major omission was the lack of 3G support – it wasn’t as it they couldn’t fit the components into this massive brick of a phone, they just chose not to. The 9500 did have WiFi though, so get it near a wireless hotspot and it could do a decent job of coping with a web that was still designed for desktop PCs.

Nokia’s Series 80 platform was more capable than the Series 60 found in their other smartphones, and on top of that the 9500 had expandable memory, fax capabilities, a wordprocessor, spreadsheet and presentation application and if anyone tried to steal it you could bash them over the head with it.

It was a reasonably successful device in the days when smartphones were still pretty rare, and over the years the Communicator range acquired a dedicated and rather patient fan base. All Communicator models are highly collectable today.

Rivals Motorola were also eyeing up the QWERTY-equipped smartphone market, but they had a completely different approach. The Motorola MPx300 (later rename--d to just “MPx”) was a Windows clamshell smartphone with stylus-driven touchscreen inside. Unlike the large display in the Nokia, the MPx had a rather more modest 2.8” 240 x 320 pixel unit… this was still pretty good for 2004 though.

Motorola MPx

The stand-out feature with the MPx was the remarkable two-way hinge that meant you could open it up like a standard clamshell or the mini-laptop format of the 9500. In order to support this, the MPx had a really strange keyboard that was QWERTY in one direction and numeric in the other. Although on one level this was a stroke of design genius, it also badly compromised the usability.

In fact, the MPx was slow and had limited memory and there were hardware reliability problems too. Despite being announced in 2004, the MPx only got a limited release in Asia about a year later and by the spring of 2005 the worldwide launch was cancelled.

In the end, neither phone set the pattern for future smartphones which these days are unencumbered by a physical keyboard. For collectors, the Motorola MPx is quite a rare find but surprisingly inexpensive at around £50 or so. The much more common Nokia 9500 is conversely more expensive, with unlocked ones in good condition being around £150 or so.

Image credits: Nokia and Motorola

Sony Ericsson T630 (2004)

Sony Ericsson T630

Launched January 2004

The follow-up to the successful and stylish T610, the Sony Ericsson T630 was a product of a partnership that was beginning to find its feet and come up with its own design language. An elegant candy-bar phone, the T630 had all the fashionable features you’d find in a mid-noughties feature phone, wrapped up in one of the best looking handsets designed up until that point.

One of the key problems with the T610 was the rather muddy STN display, but the T630 came with a beautifully clear TFT instead. On the back was a basic CIF resolution camera that had been tweaked to give VGA resolution pictures. Somewhat atypically for handsets in this price range the T630 had Bluetooth, it also supported Java downloadable games and customisable polyphonic ringtones.

But it was the way that the T630 looked that attracted attention, with the white version in a translucent case being a particular hit. The understated design showed attention to detail with a distinctive Scandinavian flavour, and it set a benchmark that future Sony Ericsson phones would use in terms of design language.

This combination of features and styling was a big hit with consumers, and the T630 continued the T610’s sales success, making Sony Ericsson a serious contender in this slice of the market for a time. The long battery life and reliability of the T630 also won fans, and many people clung onto their T630s for a long time.

If you are after a slice of nostalgia, the T630 can cost as little as £10 in good condition and there are a range of accessories that can be found do go with it such as car mounts, docking stations and even spare parts.

Image credit: Sony Ericsson

Nokia N-Gage (2003)

Nokia N-Gage (2003)

Launched October 2003

During late 2003, Nokia was going through a weird phase with the remarkable looking but rather unusable 7600 and 7700 phones, respectively trying to bring 3G and smartphone features to the masses, and failing. Nokia obviously thought that you don’t make progress by being normal, and in that spirit they also launched the legendary Nokia N-Gage.

Legendary….? OK, perhaps we need to qualify that. Handheld gaming had been booming ever since the launch of the Nintendo Game Boy in 1990. Consoles were getting better over the years, but Nokia’s idea was that a mobile phone might make a really great gaming platform, which seems kind of obvious to us today.

It wasn’t just the idea of converged devices that we are all familiar with these days, where the smartphone in our pocket can do everything we need. Adding cellular networking to the gaming platform meant that you could compete against people anywhere in the world, and the N-Gage also used Bluetooth which meant that you could play against people in the same room with ease. Add to that the popular Symbian operating system that already had a load of applications available, it seemed that Nokia could probably do no wrong.

The N-Gage was one of the most anticipated product launches of late 2003, with all sorts of interesting rumours about what might be launched. Nokia had been working with Sega too, which added to the buzz. What was launched... well, what was launched was not really what was expected.

Like the 7700, the N-Gage was a taco-shaped side-talking device. It was a “wide” rather than “tall” device, designed to be used in both hands. But from here in, the N-Gage was pretty poorly thought out.

Let’s start with the screen – a 2.1” 176 x 208 pixel panel which was quite unsuited to gaming. Then there were the game cartridges themselves, which you had to partly disassemble the phone to swap. There were a reasonable number of games available, but the hardware limitations were rather off-putting. It was fairly expensive too at launch.

Overall, it wasn’t very good as a gaming platform and it wasn’t very good as a mobile phone. Even so, Nokia managed to shift 3 million of these things. Presumably a lot of them ended up in the back of drawers pretty quickly.

Nokia N-Gage QD (2004)

In 2004, Nokia addressed some of the problems with the phone with the improved N-Gage QD, but by this time the N-Gage brand itself had become a bit toxic. Perhaps if the QD was the device Nokia originally went to market with then it might have succeeded.

Despite high hopes, the N-Gage failed to change the world and by 2007 Nokia acknowledged that the attempt had failed, and instead they tried to roll the N-Gage gaming into other smartphones, but this also didn’t succeed.

Today the N-Gage is quite collectable in either the original or QD forms. Prices typically start at £50 or so, but if games are included in the package then they can command prices of several hundred pounds

Image credits: Nokia

Retro 5|10: December 2004 and 2009

December is usually a quiet month as manufacturers concentrate on shipping already-announced products to the shops in time for Christmas, but there were a handful of announcements five and ten years ago.

December 2004

Ten years ago, Sharp was leading the pack when it came to screen and camera resolution, but most devices were exclusive to Vodafone. The Sharp TM200 was only the second two-megapixel camera on the UK market, and the other one was the Sharp 902. Despite this, Sharp didn't really capture the public imagination, which seemed to be a curse facing the Japanese mobile manufacturers.

Sharp TM200

Another Japanese handset this month was the Sanyo S750, a capable enough device but in a slabby and unattractive package which must have lacked shelf appeal in the shops. Sanyo didn't stick around in the market for long.

Sanyo S750

Motorola on the other hand kept pumping out variations of the same clamshell, and the Motorola V330 was yet another example of this. Despite a lack of imagination, Motorola sold quite a lot of these attractive but somewhat unfriendly devices.

Motorola V330

December 2009

The original Nokia 6700 Classic was a tasteful feature phone.. until Nokia covered it in some sort of yellow metal and called in the Nokia 6700 Classic Gold Edition. It was either a must-have fashion accessory or deeply tacky, depending on your point of view. We will let you make your own mind up.

Nokia 6700 Classic Gold Edition

Rather less garish was the Nokia 2710 Navigation Edition which was a GPS-equipped Series 40 feature phone, bringing budget satnav capabilities at just over €100. Of course, it was never going to be as easy to use as a dedicated navigation device or modern smartphone.

Nokia 2710 Navigation Edition

Two phones that attempted to be more environmentally friendly than average, the Sony Ericsson Elm and Hazel came with reduced packaging and a higher level of recycled plastics, but they didn't really address all the problems and met with a cool reception from consumers.

Sony Ericsson Elm

Sony Ericsson Hazel

Retro 5|10: November 2004 and 2009

With the year coming to an end we tend to see a last flurry of announcements, usually trying to get products in the shops in time for Christmas.

November 2004

The Nokia 7710 was Nokia's first production touchscreen smartphone, easily beating the iPhone to market. Despite Nokia's efforts the technology of 2004 wasn't quite up to it, but instead of sticking with the concept and improving it, Nokia made the fateful decision to abandon touchscreen phones altogether.

Nokia 7710

Ten years ago the whole concept of 3G was failing to get off the ground too, and pioneering network Hutchison 3 was instead concentrating on being cheaper than the competition. To this extent, the underwhelming but cheap NEC E338 and a trio of LG handsets actually succeeded in driving customers looking for a bargain to the network.

NEC E338

LG U8100 Series

For a long time we had been hoping for a replacement for Nokia's iconic 6310i handset, and the Nokia 6020 promised a lot on paper but it failed to live up to expectations. The Nokia 3230 looked like a promising music phone too, but it also turned out to be a disappointment.

Nokia 6020

Nokia 3230

Sitting somewhere in the range of over 200 Samsung clamshell phones is the Samsung E610, a device that tried to be fashionably thin but which just ended up looking squashed. Samsung have produced nearly 200 slider phones too, and the Samsung E850 stands out because of the unusual pop-out rotating camera.

Samsung E610

Samsung E850

November 2009

The worldwide version of the DROID launched the previous month, the Motorola Milestone was the first Android 2.0 device in Europe with a slide-out QWERTY keyboard and a high-end feature set that should have made it sell rather better. Competing against this was the Sony Ericsson Xperia X10 which only ran Android 1.6 out of the box (but Android 2.0 arrived shortly afterward) in a very pleasing package that sold rather well. Also competing in the Android market was the Dell Mini 3 range which failed to make an impact.

Motorola Milestone

Sony Ericsson Xperia X10

Dell Mini 3

Even five years ago, coming up with a completely new smartphone platform was a very risky thing to do, but the Emblaze First Else attempted to bring a radically different user interface and some cool hardware to market, but unfortunately it never really got off the ground.

Emblaze First Else

Nokia announced several devices this month, but the most interesting ones were the Nokia 6700 Slide which was a Symbian smartphone that came in a variety of bright colours, the Nokia 5330 Mobile TV Edition which was part of a brief trend of putting digital TV tuners into mobile phones. Also, the Nokia 1280 was a €20 phone which was the cheapest Nokia handset ever, and the Nokia 2690 was a smart-looking and very inexpensive feature phone.

Nokia 6700 Slide

Nokia 5330 Mobile TV Edition

Nokia 1280

Nokia 2690