Introduced July 2001
By the middle of 2001 the golden age of mobile phone design was beginning. New features were added to phones rapidly, and every handset managed to look very different from rivals. The next few years would see a wave of innovation – but for Ericsson, 2001 was also its swansong as a mobile phone brand.
Ericsson had produced a range of successful (and mostly very compact) phones but was losing money on the operation in a big way. Despite this, Ericsson continued to launch great new products and the Ericsson T68m (usually referred to as just the “T68”) was one of them. A diminutive 84 gram device, it packed in more features than rivals to create a very desirable handset.
|This Ericsson T68m has seen better days|
One of the main selling points was Bluetooth – one of the first phones to feature this technology. It also had a colour screen, tri-band GSM, GPRS packet data, a WAP browser, predictive text, a bitmap editor and a bunch of included games. A camera – the MCA-25 CommuniCam – was available as a clip-on extra, again making it one of the first phones to feature that particular technology.
Not long after the launch of the T68, Ericsson merged their mobile phone business with Sony to create Sony Ericsson. The T68 received a slight cosmetic makeover and had a software update to become the Sony Ericsson T68i, the first phone to carry that branding. Eventually the camera add-on became a standard accessory, helping to popularise the idea of cameraphones.
|Sony Ericsson T68i with Communicam|
When it eventually arrived, the replacement for the T68 was the stylish T610 and there was a successful run of handsets after that. Today, used prices for the T68i and T68m are pretty healthy with really good ones selling for £100 or more, although sub-£50 is more common. The Communicam camera add-on is available as new old stock from £50 or more, all pretty healthy for a 20 year old feature phone..
The Norwegian Telecom Musuem via Wikimedia Commons - CC BY-SA 4.0
Science Museum Group - CC BY-NC-SA 4.0
Post a Comment