Fifteen years ago we were in the golden age of mobile phone design. Although technologically limited compared to the powerful smartphones of today, manufacturers were not constrained by what they could design physically and all sorts of bold designs emerged as a result.
A trio of fashion phones, the Nokia 7260, 7270 and the 7280 certainly took boldness to a new level. Noted usually for their understated design, Nokia ripped up their rule book in this case and came up with something which was certainly a lot more eye-catching.
For most people the phone of choice would be the cheapest – the Nokia 7260. At the time we called the design “a complete mess” but in retrospect this bold art deco look is refreshing. Blending the keypad itself into the decoration, the 7260 also had a slightly asymmetric shape to set it apart from normal brick phones.
Underneath the startling exterior was a different story. A small screen, very basic camera and a couple of games were included with the only real concession to fun being the inbuilt FM radio. Even by 2004 standard this was a bit crude, with no music player or Bluetooth for example. Yet it sold in huge quantities, presumably based on looks alone.
One step up, the Nokia 7270 clamshell had a much better screen and slightly toned-down the looks. The 7270 featured changeable textile covers and was a more practical alternative although in the end it didn’t sell as well as the cheaper 7260.
But the phone that got everyone talking was the Nokia 7280. This “lipstick phone” didn’t have a conventional keypad at all but instead features an iPhone-style rotator. The little screen had a mirror finish, so you could preen yourself when not using it. Surprising it was taller than the 7260 but much narrower. The detailing was an intricate pattern of black and white, revealing a flash of red when the camera was expose. On of the details that owners liked most of all was the little fabric NOKIA label on the side.
Sorely lacking in practicality but making up for it in sheer “wow factor” the 7280 was surprisingly successful and many people used it as a second phone. Even fifteen years on, this phone would probably attract a lot of attention.
The 7280 is the most collectable with prices ranging between about £100 to £300 depending on condition. Prices for the 7270 and 7260 vary between about £50 to £250. So it’s quite possible that all three in really decent condition could set you back nearly a grand. Tempted?
Image credits: Nokia
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