Windows Phone 7 (2010)

HTC HD7 (2010)

Launched October 2010

Half a decade ago the two up-and-coming platforms in the smartphone market with Apple’s iOS and Google’s Android. More mature rivals such as Symbian and BlackBerry were beginning to struggle, but the biggest loser was Microsoft’s Windows Mobile.

Just a few years previously, Microsoft was battling it out to be the biggest selling non-Symbian smartphone OS on the market, but the iPhone in particular made Windows look clunky and old-fashioned.. and then Android followed suit and Windows sales collapsed.

Microsoft could see that the dominance of the PC was being challenged by increasingly capable smartphones, and this represented a threat to their long-term business. Microsoft's response to this was to go away and completely rethink their mobile platform.

Not only did Windows Phone 7 look completely different from previous versions of Microsoft's mobile platform, but it looked utterly different from absolutely every other operating system too.

The home screen was the most obvious change. Featuring a matrix of active tiles rather than a row of icons, Windows offered much more information "up front" than rivals. The stark, minimalist and abstract design was both shocking and very logical at the same time. Windows used the idea of swiping left and right very heavily, which tooks a little getting used to. Digging deeper, and the same design philosophy was used throughout the Windows Phone experience, making it very consistent.

There was several drawbacks - firstly, Windows Phone could only run a single application at any one time. The iPhone had the same problem, but Apple were putting full multitasking into their OS while Microsoft had just taken it out. The other major problem was a lack of software availability.. applications for older versions of Windows Mobile did not run on Windows Phone 7, and many developers weren't keen on developing yet another version of their apps to run on Windows.

Windows Phone 7

Windows Phone 7 was a bit of leap in the dark, but Microsoft persuaded HTC (with a bunch of phones), Samsung and LG to produce several Windows devices at launch. And also there was a lot of buzz around these new phones and the radical new OS at the time, consumers were much cooler on the idea and sales remained very low.

Despite Microsoft's efforts, they found it very difficult to get any market traction. But in February 2011, Nokia announced that they were going to move to Windows Phone for their high-end devices.. but it was October 2011 before we saw the Windows-based Nokia Lumia 800. And even with the "Nokia" name on it, sales were still very small.

LG Optimus 7Q (2010)

But Microsoft were not standing still. In 2012 the Windows 7 user interface was applied to Windows 8.. on mobile, tablets and PCs. Windows Phone 8 looked very much like Windows 7, but underneath it was based on Windows NT (like the desktop version) rather than Windows CE (as all the previous mobile versions had been). But Windows 8 is another story altogether..

Despite being a disappointment in the market, the design of Windows Phone 7 has been hugely influential. Rivals started to declutter and simplify their mobile OSes, following the cue from Windows, and as a result all modern mobile OSes are somewhat simpler, flatter and less fuss than before. Who knows, perhaps one day Microsoft will actually see a real sales success with today's Windows Phone 10?

Nokia 7360, 7370, 7380 - the L’Amour Range (2005)

Announced October 2005

A decade ago, Nokia had a reputation for making practical if slightly dull mobile phones. But occasionally the Finns liked to let their hair down and produce something different... and the Nokia L’Amour range from 2005 was certainly different from the norm.

The range initially comprised of three phones: the Nokia 7360 monoblock, the 7370 rotator and the 7380 “lipstick” phone. All of these phones featured a patterned case, and had a little fabric label sticking out of the side to mark it out as a fashion item.

Out of these, the 7360 was the most straightforward being a fairly basic but quite attractive device in four colours (brown, amber, pink plus a black/chrome combination for the boys). It only had a 128 x 160 pixel display and a VGA resolution camera, but it did come with an FM radio.

Nokia 7360

The next model up was the 7370 phone with a rotating screen, featuring a much better QVGA display and camera. You could operate most of the functions of the phone with the keypad hidden, and this was a much more “girlie” device than the somewhat gender-neutral 7360. Rotating phones were always quite rare compared with sliding phones of the same era.

Nokia 7370

Topping out the range was the Nokia 7380, in an even more unusual format “lipstick” or “pen phone” format. Nokia had made a similar device the previous year, the art deco style 7280 but the 7380 had a better specification and a more feminine design than its predecessor.

The 7380 didn’t have a keypad, but instead the main way of using the phone was an iPod-style rotator. The small 104 x 208 pixel screen had a mirrored finish, so you could do a quick lipstick check with it if you wanted. There was a 2 megapixel camera and it had an FM radio like the rest of the range.

Nokia 7380

It looked brilliant. Admittedly, it wasn't the easiest thing in the world to use. But it looked brilliant.

Despite the minimalist feature set, the 7380 was longer than the 7360 (although much narrower) and almost as heavy. But the 7380 (like the 7280 before it) is a device with a phenomenal amount of “wow factor”.

Priced at €500 before tax and subsidy at 2005 prices (the equivalent retail price today would be about €750 or £550) the Nokia 7380 was quite an expensive device for something with such limited functionality. It's worth noting that Siemens had tried and failed with a similar approach with the Xelibri series launched in 2003 and dropped in 2004, and those were half the price of the Nokia.

Both the 7380 and the 7280 that preceded are both rare and desirable handsets today with current prices upwards of about €130 up to €400 depending on condition. The other two devices are more commonly available with prices starting at less than €50.

These radical designs certainly make an antidote to the slabby smartphones of today.. perhaps some daring manufacturer would like to revisit the concept?

Sony Ericsson P990 / P990i (2005)

Announced October 2005

Back in the early noughties, if you owned a smartphone with a touchscreen, then there is a good chance that it would have been a Sony Ericsson P-Series device.

Starting off with the P800 in 2002, followed by the P900 in 2003 and P910 in 2004, the P990 (announced in October 2005) looked on paper to be an impressive device that was far ahead of the competition in terms of features. But instead, the P990 turned into something of a disaster for Sony Ericsson instead.

The P990 generated a lot a excitement ten years ago. Running the UIQ 3 flavour of Symbian, it features a 2.7" 240 x 320 pixel touchscreen display with a physical QWERTY keyboard that was hidden behind a flip. The P990 (sold as the P990i in Europe) had WiFi, 3G support, expandable memory and a two megapixel primary camera with a secondary one for video calling. It even had a FM radio.

Announced in October 2005, it was slated to ship during Q1 2006.. but in fact it didn't start to ship until the second half of the year. Worse still, the software was extremely buggy at launch, so users needed to update the software after they received it.. and even so the user interface had a reputation for being difficult to use. And then to cap it all, Sony Ericsson stopped providing updates for the phone less than a year after it started shipping.

Overall, the P990 was something of a disaster.. and it managed to alienate a lot of people who had been loyal fans of the P-series up to that date. At a 2005 price of around £585 / €850 (equivalent to £780 / €1060 today) it was an expensive device too. Sony Ericsson followed up the P990 with the P1 launched in 2007, but that found itself competing against the new Apple iPhone and the P1 was the last in the line of P-series smartphones.

P990s are commonly available today, starting at around £30 or €40 in working condition. You could buy all five P-Series smartphones for about £150 or so.. if you wanted!

Bang & Olufsen Serene / Samsung E910 (2005)

Announced October 2005

Imagine you that were designing a mobile phone but you had never seen one before.  You knew what components you had to include, but otherwise you had a blank sheet of paper.

The Bang & Olufsen Serene (also known as the Samsung E910) is such a phone. It’s a flip phone.. but the screen is at the bottom, so it doesn’t get greasy when you make a phone call.

The keypad is integrated into the loudspeaker, so it has a retro rotary layout. The aluminium hinge makes the Serene look more like a folding wallet than a folding phone, and even the charging station is a work of art.

Designed by B&O and built by Samsung, the Serene was a very simple phone at heart which was designed to make phone calls, send text messages and take pictures with the basic digital camera. It had Bluetooth, but surprisingly it couldn’t play MP3s (given B&O’s reputation for advanced audio systems).

It was an expensive and exclusive device, costing €1000 and with retail availability through B&O’s own stores only. It was never meant to be a big seller, and it is quite a rare device to find today, with prices ranging between about €140 to €550 depending on condition.

The Serene was probably more of a design success than a sales success, it was far more style over substance. However, this Samsung/B&O joint design was certainly more memorable than the awful Motorola/Apple ROKR announced the previous month.

Two years later B&O and Samsung announced the Serenata, a similarly upside-down phone with a better specification. But that found itself competing directly against the first-generation iPhone.. and the iPhone won.

Sinclair ZX Spectrum 128 (1985)

Launched September 1985

Let's be honest here.. the ZX Spectrum 128 is not the most memorable computer launched by Sinclair Research, but it is significant as it is the last ever computer produced under the "Sinclair" name as an independent company, announced 30 years ago this month.

The original Spectrum had been launched in 1982 to huge success, but by 1985 the market had moved on significantly with 32-bit rivals such as the Commodore Amiga and Atari ST taking the high end, and arch-rivals Amstrad competing head-on with Sinclair with the likes of the CPC 6128.

Sinclair's attempt at a next-generation computer with the QL had failed (and had cost the company a lot of money on the way), so the only thing that was really selling was a warmed-over version of the original Spectrum, the ZX Spectrum+.. but this was still limited to just 48KB of RAM and was looking increasingly dated underneath.

Created in partnership with Investrónica of Spain, the ZX Spectrum 128 was an attempt to bring some evolutionary upgrades to the Spectrum platform. More RAM theoretically meant more powerful applications could run, but it was tricky to access all the memory. The Spectrum 128 had better audio than the miserable tinny speaker in the original Spectrums, had a much better keyboard and a cleaner, more modern design.

It was a modest success, but Sinclair were still wedded to the idea of selling the computer by itself and having the user supply the cassette recorder (for loading programs) and TV by themselves, where Amstrad would sell you the whole lot in a bundle.

But Sinclair was in deep trouble financially and there had been a string of failure, including the infamous Sinclair C5 electric car. After some abortive attempts to rescue the company, the Spectrum brand and its computers were sold off to Amstrad who licensed the "Sinclair" name.

Amstrad produced a CPC-style version of the Spectrum 128 the following year, followed by a version with a 3" floppy disk in 1987 with production continuing until 1992. But the story doesn't end there as you can now buy a "Recreated ZX Spectrum" with more modern interfaces or even a ZX Spectrum-based games console called the Vega. There are also Spectrum emulators for a variety of platforms including Android.

Although the ZX Spectrum 128 is the last "true" Sinclair Spectrum, Sinclair Research went on to fund the development of the Cambridge Z88, a 900 gram A4-size computer for note-taking and other applications which proved to be a niche success.

Image credits, ccwoodcock [1] [2]

Nintendo Game Boy (1990)

Launched September 1990 (Europe)

This month marks the 25th anniversary of the launch of the Nintendo Game Boy in Europe. This relatively simple 8-bit device proved to be hugely popular and the Game Boy turned out to be a game changer.

The Game Boy wasn't the first hand-held gaming console, but it hit the sweet spot when it came to technical features, design, prices and software. By today's standards the Game Boy seems primitive - it had a 8-bit CPU with a 2.6" monochrome display and loaded games in with a cartridge - and even in 1990 it wasn't exactly high-tech. But the Game Boy retailed for just $90 in the US, which made it very affordable.

The hardware comprised of a Sharp LR35902 processor clocked at 4.2 MHz (a sort-of-cross between an Intel 8080 and Zilog Z80), a pitiful 8Kb of RAM (plus 8Kb of video memory), a 160 x 144 pixel display that could display four shades of.. errr.. green and a slot that could take a cartridge of up to 8MB.

The Game Boy had simple but elegant controls ("START", "SELECT", "A" and "B") housed in an unfussy and cleanly designed box. Power was provided by four AA batteries which could give between 15 to 30 hours play time.

Perhaps the killer application that the Game Boy had was the bundled Tetris game, but there were quite a wide range of other games available too (helped by the fact that Europe had to wait a year for the Game Boy after Japan and the US). Although cartridges were relatively expensive, it was at least a simple solution. A very popular later series of games were based around Pokémon characters.

The Game Boy series continued until 2008, selling a massive 200 million units overall. Although mobile gaming would have probably happened even without the Game Boy, it is likely that this little device raised people's expectations and helped to create demand for the vibrant market that we have today.

Today, an original Game Boy in working order will set you back between €35 to €70 or more depending on condition and the number of games it comes with. Thankfully, rechargeable batteries are a lot better than they were 25 years ago!


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Amstrad PCW 8256 (1985)

Launched September 1985

Thirty years ago we were seeing the dawn of 32-bit home computing with the state-of-the-art Commodore Amiga and Atari ST coming to market. The Amstrad PCW 8256 was also the exact opposite to these, and yet it turned out to be an enormous success in the countries it was launched in.

Back in the 1980s, wordprocessing was one of the most common things you’d do on a computer. Email and other online services were rudimentary and only used by a tiny handful of people, so things such as business correspondence were sent on bits of paper.

If you wanted to use something better than a typewriter, then you’d need a word processor. These tended to be expensive, or very difficult to set up. Or usually both. But the Amstrad PCW tackled both of those problems head on.

As with the Amstrad CPC range, the PCW was a combination of very cheap components cleverly packaged together. Based on a Zilog Z80 processor with 256Kb of RAM, and running the CP/M operating system (both designed in the mid 1970s), you could hardly call the PCW a high-tech device.

The package included a monochrome monitor, keyboard, one or two 3” floppy disks and crucially it came with a basic dot matrix printer in the package. With the possible exception of the floppy disks you had to buy, none of these components was very expensive, and this enabled the PCW to sell for a little over £450 (equivalent to about £1240 or €1700 today). This was a fraction of the price of (say) an IBM PC with similar capabilities.

The other advantage of including everything you needed in the box was that everything worked when it came out of the box. You didn’t need to worry about compatibility, or drivers.. or really anything else, because everything was designed to work together. The PCW can be regarded as an “appliance” in the same way that contemporary Macs could.

The LocoScript word processor was basic but straightforward to use, but because the PCW ran the CP/M operating system, it could also run a variety of other business applications such as spreadsheets and databases. And although the PCW wasn’t designed for games, inevitably there were those too.

Most of the circuitry to drive the printer was actually in the computer case, and the printer itself was very simple and the 9-pin head could only really produce rather chunky text. The printer itself was highly proprietary, so you couldn’t simply upgrade it to anything except an Amstrad daisywheel printer or Amstrad plotter. However, you could produce simple graphics with the standard printer which did lead to some basic desktop publishing (DTP) packages being developed.

A few months later the Amstrad PCW 8512 was launched with twice the RAM. In 1987 the PCW9512 and 9256 were announced, replacing the crude dot matrix printer with a daisywheel printer. In one form or another, this series of computers soldiered on into the 1990s by which time they had sold 8 million units. Not bad for something based on 1970s technology.

If you are looking at starting your own computing museum, then the Amstrad PCW is a very cheap thing to acquire, commonly available for about £10 to £15. An original 1984 Apple Macintosh will cost about fifty times as much!

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