Showing posts with label 1930s. Show all posts
Showing posts with label 1930s. Show all posts

Friday, 30 December 2022

Chocolate, Cheese, Ice-Cream and Fizzy Drink. Oh my.

This year sees the anniversary of several well-known food brands, and a few lesser-known ones. It turns out that some have been around for longer than you might imagine… others, not so much.

Philadelphia Cream Cheese started off life in 1872 in where else, but… errr… New York State. As sometimes happens, Philadelphia was an accident. In an attempt to make a crumbly French-style cheese known as Neufchâtel, too much cream was added which had the happy effect of making it easy to spread. Cream Cheese was born, and the Philadelphia brand became a success that is still widely enjoyed around the world today – although it has had many different owners during that time, today it is owned by Kraft.

Philadelphia Cream Cheese
Philadelphia Cream Cheese

A rather more polarising thing to spread on bread is Marmite. Introduced in 1902, this intensely savoury spread is made from yeast extract. More than something to put on your toast (or in a stew or casserole), Marmite also gives rise to a saying in British English that something is a “bit Marmite”, which means that people will either love it or hate it. The distinctive Marmite jars are shipped worldwide, and today the brand is owned by Unilever.

Marmite and toast
Marmite and toast

Yeast extract is a key ingredient in Twiglets, another British snack, introduced in 1932. Starting off life as a way to use up leftover dough, these unusual twig-shaped snacks are very savoury and are traditionally eaten at Christmas. Again, the brand has had a few owners and it is today a product of Jacobs, part of United Biscuits.

Two bags of Twiglets
Two bags of Twiglets

The Mars Bar was invented in the same year – 1932 – by the British arm of Mars Incorporated. A worldwide success – with slightly different ingredients according to market – the British Mars Bar contains nougat and caramel coated in milk chocolate. The flavour of the bar is quite distinctive and has found its way into many authorised spin-off products. Somewhat less authorised in the artery-clogging deep-fried Mars Bar found in Scotland.

Partially-eaten Mars Bar
Partially-eaten Mars Bar

1932 was a good year for snacks. The Terry’s Chocolate Orange is another British product with strong sales around Christmas. Shaped like an orange, it consists of 20 segments of chocolate infused with orange oil, giving it a distinctive texture and taste. In order to separate the segments it needs to be hit on a hard surface first, giving way to the long-running advertising slogan “tap it and unwrap it”.  Traditionally made from milk chocolate, other varieties are available plus a chocolate bar. The Terry’s company has had several different owners over the years, including Kraft, but is now owned by Carambar and made in France.

Terry's Chocolate Orange
Terry's Chocolate Orange

Skip forward thirty years to 1962 and another iconic chocolate product was created by British firm Rowntree. After Eight mints are very thin chocolate mints, containing a fondant filling and traditionally served in a small box with each chocolate in an individual sleeve. Unlike many chocolate products marketed at young people, After Eights were marketed to adults as an upmarket product that could be eaten after dinner with coffee. Today the product is owned by Nestlé and made in Germany.

Box of After Eight mints
Box of After Eight mints

Switching back to cheese from chocolate and moving away from big corporations, we come to Stinking Bishop. This aromatic (some might say “smelly”) soft cheese was originally developed in 1972 by Charles Martell. Produced from the milk of rare Old Gloucester cows, the distinctive smell comes from the cheese being washed with a locally-produced perry (pear wine) made with the Stinking Bishop pear. The “stinking” part of the name came from the nickname of the ill-tempered farmer who grew them. The cheese itself would have remained obscure, but it ends up as a key plot device in the 2005 movie Wallace & Gromit: The Curse of the Were-Rabbit. As a product it remains stubbornly unavailable in supermarkets, but can be found at cheese specialists, delicatessens and some high-end retailers.

Stinking Bishop cheese
Stinking Bishop cheese

One thing that goes nicely with a nice piece of cheese is some nice bread. One of the best-known types of bread worldwide is ciabatta. You might think that this is a traditional Italian product, but in fact it was only developed in 1982. This white bread is notable for its inclusion of olive oil, giving it a unique texture and taste. The bread was developed in response to the success of the French baguette which was taking over the Italian market, and became a worldwide success in its own right… one that you wouldn’t think was just 40 years old.

Slices of ciabatta
Slices of ciabatta

Something that sounds Italian but isn’t, Viennetta is a brand of ice-cream also introduced in 1982. Consisting of layers of rippled ice-cream with very thin layers of chocolate in between, the Viennetta is a high-distinctive looking product. Despite the name, Viennetta was developed in the UK by Walls and the brand is now owned by Unilever.

A very small Viennetta
A very small Viennetta


Another brand that isn’t as old as you might think is Diet Coke, introduced in 1982 and the perfect thing to wash down some high-calorie ice-cream. Although the Coca-Cola Company had made a sugar-free cola since 1963 under the “Tab” brand, they wanted to keep the “Coke” name associated with their flagship product only. However, the success of rival Diet Pepsi led to a change of plans and Diet Coke was born. Diet Coke has a slightly different taste from normal Coca-Cola,  and in 2005 the company also introduced Coca-Cola Zero which has a taste closer to the original. Diet Coke (and similar products) are widely available, and are one of the few drinks you can reliably find if you want to avoid sugar.

Quite a lot of Diet Coke
Quite a lot of Diet Coke

Of course, other types of food are also available and you might want to balance out all the fat and processed ingredients with something healthy like a salad (invented some time in antiquity) and maybe a nice glass of water…

Image credits:
Philadelphia: POSt18 via Wikimedia Commons – CC0
Marmite: Rhino Neal via Flickr – CC BY-NC-ND 2.0
Twiglets: Adam Kuban via Flickr - CC BY-NC-ND 2.0
Mars Bar: Asim18 via Wikimedia Commons – CC0
Terry’s Chocolate Orange: Brett Jordan via Flickr - CC BY 2.0
After Eight Mints: Like_the_Grand_Canyon via Flickr - CC BY-NC 2.0
Stinking Bishop: Stephen Boisvert via Flickr - CC BY 2.0
Ciabatta: tuhfe via Flickr - CC BY 2.0
Vienneta: cyclonebill via Flickr - CC BY-SA 2.0
Diet Coke: Niall Kennedy via Flickr - CC BY-NC 2.0


Monday, 28 December 2020

2020: things that didn’t quite make the cut

This year we’ve covered gadgets and inventions from the 1800s and up. But there are plenty of other things that had anniversaries this year that we didn’t mention.

One of the most important inventions debuted in 1810 – the tin can. A key product of the industrial revolution, the tin can answered many of the millennia-old questions about how to preserve foodstuffs. More reliable and palatable than salting, drying, pickling and a variety of other methods this humble tin can meant food security for growing populations in the 19th, 20th and 21st centuries.

Also hailing from the nineteenth century was celluloid, a versatile class of materials that were pioneered in billiard balls in 1870, and then found their way into many other products from toys to films. However, celluloid’s habit of bursting into flames means that it is rarely used as a material today.

Canned food in a store in Hong Kong, Easter brooch with celluloid flowers


Somewhat related to celluloid is cellophane, a lightweight and flexible material that lent its properties to Scotch Tape, introduced in 1930. Also from 1930 – and perhaps a little bit more edible – is the Hostess Twinkie cake bar. Allegedly, Twinkies last forever – but eat a decade-old box at your own risk.

Vintage scotch tape container, Twinkie cake bars

Fast forward to 1960 and the white heat of technology forges something even more high-tech than sticky tape and cake bars, with the laser. Don’t ask me to explain how these things work, they just do. Pew pew.

Visible lasers being demonstrated


People who remember the home computers of the 1980s probably remember the Commodore VIC-20 – but it had an immediate predecessor in the shape of the VIC-1001 which was sold successfully in Japan only. The main difference between the two is that the VIC-1001 supports Japanese Katakana characters.

Commodore VIC-1001


By 1990 of course things were really getting more advanced. The Sega Game Gear was an 8-bit handheld console that carved a significant market for itself. Another 8-bit games machine, the Commodore 64 Games System (or simply the C64GS) was a more traditional console based closely on the legendary Commodore 64 home computer. The C64GS held great promise with the potential of a huge games library, but it failed to deliver in a spectacular way.

Sega Game Gear, Commodore 64 Games System

In the same year, the Macintosh Classic breathed a bit more life into a familiar format at a sub-$1000 price point, but the 68000 processor was getting a bit long in the tooth by then. More powerful, but three times the cost, was the 68030-based Macintosh IIsi which was much more forward-looking.

Apple Macintosh Classic, Macintosh IIsi

Handheld gadgets continued to develop, and in 2000 the Sharp J-SH04 was launched in Japan which was the world’s first recognisable camera phone, with a rear-facing 0.11 megapixel camera. It wasn’t great, but it set a pattern that other early camera phones improved on.  

Sharp J-SH04


That’s it for 2020, a difficult year for many people. Let’s hope that 2021 will be better. A big shout out to all those key workers, healthcare professionals and everybody trying to be socially responsible (or even just managing to keep themselves sane) this year. 

Image credits:
Canned food in a store in Hong Kong: Bairgae Daishou 33826 via Wikimedia Commons - CC BY-SA 4.0
Easter brooch with celluloid flowers: Pinke via Flickr – CC BY-NC 2.0
Vintage scotch tape container: Improbcat via Wikimedia Commons – CC BY-SA 3.0
Twinkie cake bars: Photog Bill via Flickr - CC BY-NC-ND 2.0
Visible lasers being demonstrated: US Navy via Wikimedia Commons – Public domain
Commodore VIC-1001: Thomas Conté via Flickr - CC BY-SA 2.0
Sega Game Gear: James Case via Flickr - CC BY 2.0
Commodore 64 Games System: Thomas Conté via Wikimedia Commons - CC BY-SA 2.0
Macintosh Classic: Christian Brockmann via Wikimedia Commons – CC0
Macintosh IIsi: Benoît Prieur via Wikimedia Commons - CC BY-SA 4.0
Sharp J-SH04: Morio via Wikimedia Commons - CC BY-SA 3.0


Tuesday, 10 April 2018

Nescafé (1938)

Nescafé advertisement, circa 1938
Introduced April 1938

Coffee is a complicated thing, both in terms of the effort of making a cup and how different societies treat coffee as a drink. For example, there’s a sharp dividing line between countries that prefer instant coffee (which are mostly tea-drinking countries) and those that don’t. In the UK and Australia about three quarters of coffee consumed is instant, in the USA it is less than 10% and in Italy just 1%.

For drinkers of instant coffee, a landmark product was released in April 1938 – Nescafé. Instant coffee had been around for a few decades in various forms, with the most popular being G. Washington’s Instant Coffee, but early instant coffees were not very good.

In the 1930s, Brazilian coffee growers were having a hard time finding markets for all the coffee they were growing. They approach Swiss food manufacturers Nestlé who researched the problem over several year, but they weren’t able to create the product they wanted and gave up development in 1935. However, one of their scientists – Max Morgenthaler – continued to research the problem as a side project. In 1936 he cracked the problem, but it took two more years for the product to come to market.

To make Nescafé, Nestlé used a new process which involved drying liquid coffee mixed with soluble carbohydrates to gives a product that made a reasonable cup of coffee when hot water was added. Although it’s not the process that most instant coffees uses today, the original Nescafé was a significant step forward.

Nescafé advertisement circa 1956
Success came from a slightly unexpected direction. The US Army had recognised coffee as being important to the troops for years, and this new easy-to-use instant coffee was just the thing they were looking for. Nestlé set up factories in the United States to make the stuff, and it was shipped out to US troops worldwide in huge quantities. Where the British would still stop for a tea break in the middle of battle, the Americans were powered by large quantities of instant coffee.

Although it was the American Army who popularised the product, it was the British who took to it at home with them. And then the Australians, New Zealanders, Chinese, Turks and Russians… all countries where tea is popular.

In the 1960s, freeze dried instant coffee was developed which was a much better product, and other advances in quality and formulation followed. Despite the sharp split in popularity between different countries, sales of instant coffee are still growing strongly worldwide. And of course, Nescafé still has a very significant share of the market, which isn’t bad for a project they gave up on.

Image credits: [1] [2]
© Nestlé S.A.

Thursday, 21 September 2017

SPAM (1937)

SPAM in a can
Launched 1937

Way before email spam, text message spam, search engine spam and almost any other kind of spam you could think of was the tinned meat SPAM, launched in 1937.

A technological marvel of its time, SPAM was precooked and shelf stable, meaning that it didn’t require refrigeration. The cuboid tin meant that it was easy to ship in bulk, and SPAM ended up being a worldwide success. But what is it exactly?

The meaning of the word “SPAM” is a trade secret, but is possibly some combination of “Pork” (the main ingredient) and “hAM” (which comes ways down the list). Hormel foods used the unpopular pork shoulder cut and added starch, water, salt, ham, sugar, flavourings and other additives to create a food that people either seem to love or hate.

SPAM found a particular niche during the Second World War with millions of tins being shipped out to allied troops and civilians. Today, over 400 million cans of SPAM are sold each year, which is almost enough to circle the earth. Hugely popular in US territories in the Pacific and Puerto Rico, SPAM has also found a niche elsewhere in the Pacific Rim and also the United Kingdom. The product is sold in 44 counties worldwide in 15 different varieties.

SPAM varieties
For real SPAM lovers there is even a SPAM museum. But not everyone is a SPAM fan, and in the classic form it is quite high in sodium and fat, however low-fat and reduced sodium varieties are also available plus many other types. There’s a version of SPAM made from turkey, one with bacon, various spicy versions, smoked SPAM, cheesy SPAM, garlic SPAM and even teriyaki SPAM to use in sashimi. If you don’t want it sliced, you can have it in a spread too.

For good or bad, SPAM helped to change the way that food ended up with consumers. In some parts of the world, SPAM fundamentally changed diets… also for good or bad. Increasingly consumers began to demand more and more convenience when it came to foodstuffs, and SPAM helped to pioneer that change.